Question 1

What is the difference between MDM and entity resolution?

Accepted Answer

Entity resolution identifies which records refer to the same real-world entity, while MDM governs the mastered record and how it is created, approved, distributed, and maintained.

Question 2

What is a data mesh and do I need one?

Accepted Answer

A data mesh is an operating model where domains own and publish data products with shared governance; you may need one when a central data team has become a bottleneck, but not every organization needs the added operating complexity.

Question 3

How is reverse ETL different from a normal ETL pipeline?

Accepted Answer

A normal ETL pipeline moves data into a warehouse or lake for analysis, while reverse ETL moves trusted warehouse data back into operational tools such as CRMs, support platforms, and ad systems.

Question 4

What does automated data governance actually mean in practice?

Accepted Answer

Automated data governance applies access policies, classification, lineage, quality rules, and audit trails in the systems and pipelines where data is created and used.

Question 5

When should we invest in a golden record?

Accepted Answer

You should invest in a golden record when conflicting customer, product, vendor, or location records are creating measurable operational, reporting, or compliance risk across multiple systems.

Question 6

Can Jnanin LLC work with our existing data tools?

Accepted Answer

Yes, Jnanin LLC integrates with your existing warehouse, CRM, MDM, governance, and orchestration tools while designing one coherent architecture around them.

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